The Founder’s Guide to Crafting an Investment Memo

No founder wants to write a ten-page investment memo. But founders who only pitch with a slide deck (often, without context and sent via email) put their storytelling in the hands of the VC. As a founder, you want to connect the dots and help investors visualize the market opportunity.  Below, we highlight elements for […]

Boosting Brand Visibility: How Repurposing Podcasts Expands Your Reach

Microphone with podcasters

The most successful brands are those that understand and leverage the power of multi-channel content marketing. They recognize a fundamental truth that more content equals more conversations.  They also recognize that prospects are unique, and each of them consumes content in different ways at different times.  One strategy gaining traction is to repurpose podcast episodes […]

How to Write a Web3 Token or Cryptocurrency Project White Paper

Bitcoin WhitePaper Writing

A web3 token or cryptocurrency white paper weaves together a project’s most important technical, financial, competitive, and commercial information. Yet founders often struggle at this step — even those with great ideas and promising software. While organizing, writing, and editing isn’t easy, I’ve documented ways to simplify the token whitepaper (or lite paper) content-creation process. Today, there […]

How to Write your Best Ever Elevator Pitch – in 60 seconds.

  Need to write an elevator pitch–maybe for venture capital funding or to land your first deal? Check out this simple framework:   Every idea worth sharing is bigger than the window of time you have to share it. To unlock that extended attention, you need to earn it. Think: startup pitch, job interview, partnership […]

Content Repackaging: The Simple Skill of Top B2B SaaS Marketers

When clients invest thousands of dollars in a white paper or eBook, they expect significant return. Unlocking this return is equal parts content writing, promotion, and repackaging. Most marketers overlook this last phase. Or, they confuse repackaging with simple repurposing. Sure, you need the basics dialed. Promotion and distribution through email, social, and paid ads. […]

How To Write A B2B White Paper Lead That Hooks Readers

writing a white paper

Most B2B white paper intros are mashups of summary sentences–boring context setting for the discussion to come. This type of lead snuffs out a prospect’s eagerness. For the B2B SaaS companies I write for, building credibility is one of the top two reasons for publishing white papers and eBooks. Because they need to prove expertise […]

How Venture Capital Investors Find Content Marketing Ideas

Finding A Marketing Idea

For VCs content marketing begins with what you’re routinely sharing. For venture capital and private equity investors who want to publish, deciding what to share can be paralyzing. They are stumped by either a) the sheer number of swirling ideas, or b) self doubt. The latter surfaces a little lie that says this isn’t a […]

Use Concision to Write Smarter and Better, Now

Clear writing always matters. But in the middle of crisis, it really matters. Inboxes are stuffed with virus related updates, well-wishes, and discount offerings. Somehow, though, managers need to reassure teams, companies need to connect with customers, and governments need to offer guidance. Clarity means getting your meaning across with precision and accuracy. Think about […]

Why Small and Mid-Sized VCs Should Publish Content

There are two reasons for venture capital content marketing. Most firms focus on the first one. But it’s the second that really matters. And while the reasons are similar, each lead to distinctly flavored content. This is an advantage in deal-making–and one that small, regional or mid-sized firms, in particular, should keep in mind.   […]

How To Define Your White Paper Audience

A white paper that isn’t irrelevant to a large part of your industry is too general. This is a scary idea to marketers. Especially those (read: everyone) that is trying to get the most reach for their content spend. Instead, the paper should be mega relevant to a narrow audience. These readers will need the […]