How to Write a Web3 Token or Cryptocurrency Project White Paper

A web3 token or cryptocurrency white paper weaves together a project’s most important technical, financial, competitive, and commercial information. Yet founders often struggle at this step — even those with great ideas and promising software. While organizing, writing, and editing isn’t easy, I’ve documented ways to simplify the token whitepaper (or lite paper) content-creation process. Today, there […]

Write your best ever Elevator Pitch–in 60 seconds.

  Need to write an elevator pitch–maybe for venture capital funding or to land your first deal? Check out this simple framework:   Every idea worth sharing is bigger than the window of time you have to share it. To unlock that extended attention, you need to earn it. Think: startup pitch, job interview, partnership […]

Content Repackaging: The simple skill of top B2B SaaS marketers

When clients invest thousands of dollars in a white paper or eBook, they expect significant return. Unlocking this return is equal parts content writing, promotion, and repackaging. Most marketers overlook this last phase. Or, they confuse repackaging with simple repurposing. Sure, you need the basics dialed. Promotion and distribution through email, social, and paid ads. […]

How To Write A B2B White Paper Lead That Hooks Readers

Easy tips to write better B2B content leads Most B2B white paper intros are mashups of summary sentences–boring context setting for the discussion to come. This type of lead snuffs out a prospect’s eagerness. For the B2B SaaS companies I write for, building credibility is one of the top two reasons for publishing white papers […]

How VCs Can Find Their First Content Marketing Idea

For venture capital and private equity investors who want to publish, deciding what to share can be paralyzing. They are stumped by either a) the sheer number of swirling ideas, or b) self doubt. The latter surfaces a little lie that says this isn’t a good idea, you’re not an expert, and no will care. […]

Use Concision to Write Smarter and Better, Now

Clear writing always matters. But in the middle of crisis, it really matters. Inboxes are stuffed with virus related updates, well-wishes, and discount offerings. Somehow, though, managers need to reassure teams, companies need to connect with customers, and governments need to offer guidance. Clarity means getting your meaning across with precision and accuracy. Think about […]

Why Small and Mid-Sized VCs Should Write Content

There are two reasons for venture capital content marketing. Most firms focus on the first one. But it’s the second that really matters. And while the reasons are similar, each lead to distinctly flavored content. This is an advantage in deal-making–and one that small, regional or mid-sized firms, in particular, should keep in mind. Reason […]

How To Define Your White Paper Audience

A white paper that isn’t irrelevant to a large part of your industry is too general. This is a scary idea to marketers. Especially those (read: everyone) that is trying to get the most reach for their content spend. Instead, the paper should be mega relevant to a narrow audience. These readers will need the […]

Marketing a B2B white paper for more leads

Without sufficient promotion, a great white paper can’t generate leads. In order to get the paper in front of as many (relevant) eyeballs as possible, consider the following marketing ideas.   Target existing list. Past clients and warm prospects should always receive an update when a substantial piece of content is published. These individuals are […]

How to design a White Paper

A well designed white paper invites easy reading and comprehension with an appealing layout and crisp graphics and fonts. It draws readers in visually; then, the copy turns them into prospects or buyers.  But when producing white papers, companies make one of two errors. They either:   Ignore design and publish a dry, academic-looking paper […]