When clients invest thousands of dollars in a white paper or eBook, they expect significant return. Unlocking this return is equal parts content writing, promotion,

Easy tips to write better B2B content leads Most B2B white paper intros are mashups of summary sentences–boring context setting for the discussion to come.

One big challenge for venture capital and private equity investors who want to publish is deciding what to share. They are stumped by either a)

Clear writing always matters. But in the middle of crisis, it really matters. Inboxes are stuffed with virus related updates, well-wishes, and discount offerings. Somehow,

There are two reasons for venture capital content marketing. Most firms focus on the first one. But it’s the second that really matters. And while

A white paper that isn’t irrelevant to a large part of your industry is too general. This is a scary idea to marketers. Especially those