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Content Repackaging: The simple skill of top B2B SaaS marketers
When clients invest thousands of dollars in a white paper or eBook, they expect significant return. Unlocking this return is equal parts content writing, promotion,

How To Write A B2B White Paper Lead That Hooks Readers
Easy tips to write better B2B content leads Most B2B white paper intros are mashups of summary sentences–boring context setting for the discussion to come.

How VCs Can Find Their First Content Marketing Idea
One big challenge for venture capital and private equity investors who want to publish is deciding what to share. They are stumped by either a)

Use Concision to Write Smarter and Better, Now
Clear writing always matters. But in the middle of crisis, it really matters. Inboxes are stuffed with virus related updates, well-wishes, and discount offerings. Somehow,

Why Small and Mid-Sized VCs Should Write Content
There are two reasons for venture capital content marketing. Most firms focus on the first one. But it’s the second that really matters. And while

How To Define Your White Paper Audience
A white paper that isn’t irrelevant to a large part of your industry is too general. This is a scary idea to marketers. Especially those