When clients invest thousands of dollars in a white paper or eBook, they expect significant return. Unlocking this return is equal parts content writing, promotion,
Easy tips to write better B2B content leads Most B2B white paper intros are mashups of summary sentences–boring context setting for the discussion to come.
For venture capital and private equity investors who want to publish, deciding what to share can be paralyzing. They are stumped by either a) the