Writing VC content (if you’re not Sequoia, First Round or Open View).

  There are two reasons for VC content marketing. Most, focus on the first one. But it’s the second that really matters. And while the reasons are similar, each led to content with distinctly different flavors. This is an advantage in deal-making – and one that regional or mid-sized firms, in particular, should keep in […]

How To Define Your White Paper Audience

How To Define Your White Paper Audience A white paper that isn’t irrelevant to a large part of your industry is too general. This is a scary idea to marketers. Especially those (read: everyone) that is trying to get the most reach for their content spend. Instead, the paper should be mega relevant to a […]

Marketing a B2B white paper for more leads

White paper writer

Marketing a B2B white paper to drive more leads Without sufficient promotion, a great white paper can’t generate leads. In order to get the paper in front of as many (relevant) eyeballs as possible, consider the following marketing ideas. Target existing list. Past clients and warm prospects should always receive an update when a substantial […]

How to design a white paper

Designing

How to design a white paper A white paper is well designed when the layout, graphics, font and overall appeal invite easy reading and comprehension – turning readers into prospects or buyers.  But when producing white papers, companies tend to make one of two errors. They either: Ignore design and publish a dry, academic-looking paper […]

How to format and outline a White Paper

format a white paper

How to format and outline a White Paper Creating a white paper outline is one of the simplest and most effective ways to improve a white paper project outcome. An outline forces the writer to think critically about what is included in the draft – and what is ultimately published. Because of the length and […]

Why You Should Hire A White Paper Writer

Why Hire A White Paper Writer

Why You Should Hire A White Paper Writer One Google search for “white paper writer” produces 895 million results. Everything from how-to guides and templates, to professional (and not-so-professional) writers advertising their services, show up. For companies considering white papers in their marketing, the path from idea to publishing can be overwhelming.    This article […]