White paper writer

Marketing a B2B white paper to drive more leads

Without sufficient promotion, a great white paper can’t generate leads. In order to get the paper in front of as many (relevant) eyeballs as possible, consider the following marketing ideas.


The tactics you ultimately choose will be influenced by your target audience. Similarly, you will want to take advantage of SEO, keywords and organic search to capture prospects too. When doing this, balance the potential for search engines to find and index your content versus keeping it gated to capture contact info.

Be sure to also read my article on hiring a white paper writer.