VC & PE Content

Venture capital and private equity investors know they should market. But most struggle to create interesting, useful content. Those who publish are often inconsistent; they don’t have a plan for what to share, to whom, and why. 

Other investors have effective content engines. They influence founders, prospective LPs, and other ecosystem partners–and they boost firm credibility. Their specific expertise shines. As a result, they do more of the deals they want.

The difference? They establish and own a core message. They use content marketing to become known for something specific–a clear identity. Because investors with a generic message have no message at all.

Ready to establish your content marketing strategy, draft content, or improve and repurpose existing copy? Check out my VC and PE focused offerings–from website copy audits, to full content strategy development and creation–below.

Website Audit

Target Outcomes: Improve firm and partner credibility with purposeful website structure and messaging. Site reinforces partners as thought-leaders. Important site elements are clear, accessible and engaging. Content appeals to a specific audience persona.
Starts at $3,000

Brand Basics:
Simple Story Telling for Investors

Target Outcomes: Establish firm differentiation and create a plan for impressing this to founders, LPs, or your target audience. Entire team “owns” the firm story and can weave it into marketing and publishing. Ideas for content marketing are generated.
Starts at $5,500

Brand Builder:
Comprehensive Content Strategy

Proven process to understand your audience, define a unique brand story, establish credibility, assess competitive landscape, and publish engaging content.

Scale your firm’s brand with purpose driven content and a differentiated story. We will elevate your market position and generate better deal flow by emphasizing what makes you different, highlighting your expertise, and publishing useful insights and perspectives – consistently and professionally.

Rapidly generate months of content and position your partners as industry influencers with a comprehensive content strategy. Connect your marketing to the bigger story behind your team, work, and expertise. Publish copy with clarity and consistency–without bogging down busy partners–and create a roadmap for publishing more, in less time.

Is this for you?

What’s included -

Starting at: $15,500