Need to write an elevator pitch–maybe for venture capital funding or to land your first deal? Check out this simple framework:
Every idea worth sharing is bigger than the window of time you have to share it. To unlock that extended attention, you need to earn it. Think: startup pitch, job interview, partnership proposal.
A useful elevator pitch is not only a condensed story. It relies on actual psychology (like the Zeigarnik Effect) to hook a listener. Fortunately, you don’t have to be charismatic, magnetic, or even that articulate to craft a good one.
You don’t even need to memorize a few hundred word script.
Instead, just answer these. Then link the three parts together–like building blocks.
- Do you know: Hook the reader with a captivating fact or stat. Use intrigue to capture the listener’s attention.
- What I/We do: Show how your idea addresses or provides a solution to the hook
- So that: Cast a vision for resolution via your business ask, proposal, suggestion, etc.
Here’s a simple, color-coded example:
- Did you know…
- What we do…
- So that…
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